Mobile on the rise

Lights, camera, action! Media consumption is growing and eMarketer tells us that on average the US consumer spends up to 11 hours a day interacting with major media. Of those 11 hours, the Internet represents the second largest share of media time; television and video viewing together take out the number one spot. Also on the rise, unsurprisingly, is time spent by Americans on mobile device usage and this is growing exponentially. We have what is known as the ‘Three screens” – television, internet and mobile- which collectively represented nearly 75% of all media consumption in 2010. So with mobile on the rise, what does this mean for the industry?

Let’s look at advertising spend and where it ranks; the online industry is also second only to television with online ad spending reaching a record $25 billion which made 2010 the first year that more dollars were spent on online ads than in newspapers ads. This truly reflects audience trends and as aforementioned, the time consumers are spending online via their mobile devices.

With the rapid expansion in mobile technology, the incredible way in which smartphones have been adopted and the introduction of tablets, mobile devices are quick becoming the item of choice for how consumers satisfy all kinds of needs. We have an insatiable thirst for knowledge – Smartphone owners account for 50% of the mobile browsing activity, topped only by those accessing their social networking sites, coming out at 54%. This all has far-reaching implications for advertisers and marketers and as mobile is on the rise, so are the opportunities for them.

Consider if you will the omnipresence of wireless, also the increasing functionality and data speed capability of most connected devices and networks. Add into the mix, the continued development of mobile handset software and hardware and the overall innovation in advertising technology for mobile. Now it can be seen that it is inevitable that consumption of media on mobile will grow exponentially and the associated advertising spend will continue with fantastic intensity.

The stage for mobile marketing is truly set with real opportunities for growing your brand or business. Find out exactly what mobile marketing can do for your business.

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.

Tags: advertisement, Tablet, mobile, advertising, mobile phone, mobile advertisement, smartphone, social network, iPad, mobile marketing