11 months later and version 2 hit the market; thinner, quicker and lighter and snapped up by yet more keen fans waiting to experience a refined version of an already brilliant product. So is iPad the standard for tablets and is anyone competing with it out there?
Throw into the mixing bowl the iPad 2′s sales stats since its launch last month and you might be blown away by the total results!
Apple’s competition inevitably comes in the form of Google Android these days and in tablet form this is no exception. Backed by Hewlett Packard and other manufacturing giants like LG and the mighty Samsung all showing an interest in integrating with Androids OS to dethrone Apple and we might just have a fight on our hands. Some are even saying that by the end of 2012, Android will indeed overtake iPad in the market share. Wishful thinking perhaps?
Apple currently sells 9 out of 10 of the tablets sold so I doubt it is quaking in its boots just yet! It is too early to tell how well the iPad 2 is selling as official figures are yet to be released, but some analysts suggest that sales will indeed surpass expectations owing to a dramatic increase In distribution points. Check out online reviews and you will see that Motorola’s Xoom is the closest competition to iPad 2 in terms of specs but it just isn’t inspiring enough for me.
So, is Apple’s iPad the standard for tablets? Yes. Apple, much like it did with the iPhone has set the standard by which all other tablet computers will be measured. Apple has undoubtedly revolutionized the market for tablet computers, but whether that is enough to retain the utter dominance the iPad has so far achieved in the tablet market remains to be seen.
This article was written by Alex Speirs of TXT2GET, a leading SMS mobile marketing company. To learn how to best use mobile technology such as the iPad in your marketing, visit the TXT2GET blog.
Tags: motorola, iPad, sms marketing, Apple, advertising, google, Tablet, samsung, android, marketing